Launching an ecommerce website with a complete shopping cart and order processing system is only half the battle won. The real challenge lies in executing an Internet marketing plan that will drive targeted traffic to your website to increase online sales. Many online marketing gurus have propounded different strategies to help you win the war of Internet marketing.
Some wax eloquent on how content is king and the only real online marketing technique that works while others cannot stop praising the effects of an email marketing campaign. Target keywords, well-created Meta tags, paid advertising and affiliate program are all great website marketing strategies.
However, if one is to really win the war of Internet marketing then a comprehensive, robust and well-rounded online marketing plan is a must. A well thought out online marketing plan focuses primarily on two aspects.
1. Short term Internet marketing strategies:
These online marketing strategies focus on getting an immediate and immense response from customers. Email campaigns, banner ads and paid advertising are all website marketing strategies that fall into this category. Short term Internet marketing strategies are the best way to gain momentum and give your website a kickstart. They are also especially useful during the holiday season or to create awareness about specific promotions and new product launches.
However, short term Internet marketing strategies can be expensive. It would be pretty harsh on your online marketing budget to run banner ads on popular sites all the time.
2. Long term Internet marketing strategies:
These online marketing strategies focus on getting a steady response from customers over a long period of time. While customers may not flock your website with long term Internet marketing strategies, this is the right way to increase your base sales line.
Creating good content, affiliate programs, link exchanges, search engine optimization and embedding meta tags are all long term Internet marketing strategies. These strategies don't have an immediate, overwhelming impact on the sales of your site. However, they collectively and steadily increase the number of sales you get on a regular basis.
Additionally, long term Internet marketing strategies are not very expensive to execute. They do require some time and dedicated effort but are easy on the pocket.
Thus, with Internet marketing becoming so competitive any website which hopes to really increase its online sales must create a website marketing strategy that includes both short term and long term online marketing strategies.